TORONTO, July 19 /CNW/ - The Score Television Network (TSX:SCR) has
solidified its reputation as "the home for the hardcore" now that it has added
World Wrestling Entertainment's "Monday Night RAW" to its programming roster
on Mondays at 10 p.m. ET starting August 7, 2006 (repeats at 12:30 a.m. ET -
9:30 p.m. PT).
The move of RAW to The Score Television Network is part of a
multi-faceted agreement that also calls for The Score to introduce a new WWE
program in Canada which will air prime-time Sundays evenings, and that moves
WWE's popular SmackDown(R) program, currently the No. 1 program on The Score,
from Thursdays to Friday nights at 8:00 p.m. ET (repeats at 12:00 a.m. ET -
9:00 p.m. PT), beginning August 11.
"The Score is truly the home for the hardcore now that we've united the
RAW and SmackDown properties on the same channel, and introduced our new WWE
program," said David Errington, Senior Vice President and General Manager, The
Score Television Network. "The Score caters to sports fans with unique viewing
demands. We're delighted to be providing our loyal viewers with content that
they identify with. We are looking to duplicate the same success that the USA
Network experienced last fall when they acquired Monday Night RAW, by moving
the No. 1 rated program on specialty television in Canada, Monday Night Raw,
from TSN to The Score."
"We believe that this move will be a great one for our fans," said WWE
Canada President, Carl DeMarco. "RAW will be seen by our fans each and every
Monday night and this was a significant factor for WWE in making the decision
to place RAW on The Score," he concluded.
To further underscore the new partnership, The Score will also broadcast
"The Sexiest Woman on TV," The WWE Diva Search Finals on Wednesday, August 16,
at 9:00 p.m. ET. This is the finale of the 2006 "$250,000 Diva Search," which
marks the first time that this competition has been open to Canadians, and 2
of the final 8 contestants are Canadian - Maryse Ouellet from New Brunswick
and Milena Roucka from British Columbia.
WWE Canada will be responsible for the selling of the commercial
inventory with all WWE TV properties. As well, WWE Canada offers advertisers
and corporate partners the ability to secure sponsorships/advertising within
Pay Per Views, WWE Live Events, Magazines, and Online.
About Score Media
Score Media Inc. (TSX:SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 5.8 million homes.
About WWE
Additional information on Worldwide Wrestling Entertainment, Inc.
(NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For our activities
in Canada, go to Canada.wwe.com.
Trademarks: The names of all World Wrestling Entertainment televised and
live programming, talent names, images, likenesses, slogans and wrestling
moves and all World Wrestling Entertainment logos are trademarks which
are the exclusive property of World Wrestling Entertainment, Inc. All
other trademarks are the property of their respective owners.
