Washington, D.C. and Stamford, Conn., February 5, 2014 – KaBOOM!, the national non-profit organization dedicated to ensuring that all children get the balance of active play they need to become healthy and successful adults, and WWE (NYSE:WWE) today announced a partnership to build a playground in New Orleans during WrestleMania® Week.
KaBOOM! and WWE are teaming up to build a new playground at Woodland West Elementary School in Harvey, Louisiana, which serves more than 700 children in grades K-5. To kick-off the project, WWE Superstar Kofi Kingston® hosted a Design Day at Woodland West Elementary today during which children had the chance to brainstorm, draw and design their dream playground. Elements from the drawings will be incorporated into the final design for the playground.
The children will have their final design come to life during WrestleMania Week on Friday, April 4, when WWE Superstars, WWE employees and community volunteers will spend the day mulching, shoveling and hammering together to build them the playground of their dreams. The playground build serves as part of WWE’s week-long lineup of community outreach activities leading up to WrestleMania 30 on Sunday, April 6 at the Mercedes-Benz Superdome in New Orleans.
“At KaBOOM!, we believe that play matters,” said KaBOOM! Founder and CEO Darell Hammond. “We recognize the importance of having access to a safe and engaging place to play – knowing that it has the power to transform children and communities to be healthier, happier and more resilient. We are honored to partner with WWE to help give the children of this community the childhood they deserve with this play space.”
“We’re proud to play a small role in the great work that KaBOOM! does to ensure kids have opportunities to stay active in safe environments,” said Stephanie McMahon, Chief Brand Officer, WWE. “Our partnership with KaBOOM! enables us to leave a lasting impact on children in New Orleans.”
WWE will utilize all its assets, including TV, live events, PSAs, in-arena, digital and social media to generate awareness of the KaBOOM! playground build and partnership.
KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balance of active play they need to become healthy and successful adults. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children’s lives. For more information, visit www.kaboom.org/act or follow the conversation on why #PlayMatters at www.twitter.com/kaboom or www.facebook.com/kaboom.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.