STAMFORD, Conn. and Minneapolis, Minn., October 1, 2013 – WWE (NYSE:WWE) and Totino’s® today announced an integrated partnership around Totino’s® Pizza Rolls. The first-time partnership will give fans a chance to win thousands of prizes, including a trip to a WWE event, a meet and greet with a WWE Superstar, copies of WWE 2K14 video game and WWE merchandise.
The first of two consumer promotions begins today and will feature the new WWE 2K14 video game key art on millions of Totino’s Pizza Rolls packages across the country. As part of the national promotion, consumers can enter an online sweepstakes for a chance to win a variety of prizes. The partnership will also feature numerous promotional activities across WWE pay-per-views, live events, WWE 2K14 in-game advertising, WrestleMania® Axxess and extensive digital and social media integration.
“With a passionate fan base, vast reach, and unmatched digital and social engagement, the Totino’s brand is excited to partner with WWE,” said Melissa Wildermuth, Integrated Communications Director for Totino’s. “Our pizza rolls are a great tasting, quick and easy snack to prepare while watching WWE events. The pizza rolls are ready in about 60 seconds, ensuring that fans do not miss their favorite match.”
“WWE is proud to partner with General Mills and Totino’s to reach millennials and families,” said Michael Pine, Head of Global Sales and Partnership Marketing, WWE. “Totino’s is the ideal partner to ensure our millions of fans are satisfied while enjoying the unmatched excitement of WWE’s family-friendly entertainment.”
More details will be released at a later date about phase two of the Totino’s and WWE partnership leading up to WWE’s signature event, WrestleMania 30, taking place on Sunday, April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company’s brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.