May 6, 2013 STAMFORD, Conn., May 6, 2013 – WWE (NYSE: WWE) and entertainment powerhouse Sean “Diddy” Combs today unveiled a global anti-bullying public service announcement encouraging kids to stand up to bullying. Created by WWE and Combs, the PSA will begin running on WWE’s weekly TV programming and across all its digital platforms.
“I’m thrilled to extend my partnership with WWE and align myself with their Be a STAR, anti-bullying initiative,” said Combs. “Bullying is a very serious issue and needs to stop now.”
“WWE is proud to continue its partnership with Sean “Diddy” Combs and join together to put an end to bullying,” said Vince McMahon, WWE Chairman and CEO.
Combs will serve as an ambassador for Be a STAR, the anti-bullying initiative co-founded by WWE and The Creative Coalition to encourage young people to treat each other with tolerance and respect. In addition, through Combs’ association with the Invisible Bully clothing line, he will continue to encourage individuals to put an end to bullying and contribute to Invisible Bully’s mission to stand for something or fall for anything.
Combs’ ongoing partnership with WWE has included live performances by the three-time Grammy Award winner at WrestleMania® 29 and WWE Tribute to the Troops®, as well as an appearance at WrestleMania 28, when Combs introduced hip-hop star Machine Gun Kelly.
To learn more about Comb’s anti-bullying efforts and to watch the PSA, visit http://youtu.be/X9Pr1XMJUDw.
About Sean “Diddy” Combs:
Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN. Combs, 43, oversees one of the world’s preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel, and fragrance.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.