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PRESS RELEASE: WWE STUDIOS ACQUIRE “THE DAY”

Posted September 17th, 2011 by 1Wrestling News Team

September 16, 2011

TORONTO, ONTARIO – September 16, 2011 – WWE Studios (NYSE:WWE) announced today it has acquired all US distribution rights to the Toronto International Film Festival cult hit The Day, Doug Aarniokoski’s visceral action thriller. The film screened to sold-out crowds in the Midnight Madness section of the Festival. WWE® will use its television, digital/social media and print assets, which reach more than 20 million people domestically each week, to help market the release of film.
“The Day is a renegade thrill-ride that will not disappoint audiences,” said newly named WWE Studios President, Michael Luisi. “We went to Toronto looking for films to showcase and expand the WWE Studios brand and found exactly that with Doug’s exceptional film,” added Luisi.

“The Day has been a wild ride from start to finish and we are very excited that we have found the right home to get the film out to the fans in a big way. We could not be happier to be in business with WWE Studios,” said director Aarniokoski.

Aarniokoski is currently directing the Lionsgate film Nurse 3-D. The Day is a nightmarish 24 hour look into the lives of a band of survivors fighting to stay alive in a post-apocalyptic world.

The Day stars Shawn Ashmore ( X-Men Trilogy), Ashley Bell (The Last Exorcism), Michael Eklund (Watchmen, 88 Minutes), Cory Hardrict (Battle Los Angeles, Gran Torino), Dominic Monaghan (Lost, Lord of the Rings trilogy), and Shannyn Sossamon (A Knght’s Tale, Road to Nowhere). The film features music by Rock Mafia.

The film was written by Luke Passmore and produced by Guy A. Danella. Doug Aarniokoski, Michael Finley, Tim James, Antonina Armato and Ross M. Dinerstein served as executive producers.

Kevin Iwashina of Preferred Content handled the sale to WWE Studios. Luisi and VP of Business and Legal Affairs, Bradley Buchanan, negotiated on behalf of WWE Studios, which beat out a number of other bidders for the film.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Category: Wrestling.

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