Posted July 1st, 2011 by Bill Apter

Punk Rules

I’m leaving with the WWE championship on July 17 and hell, who knows, maybe I’ll go defend it in New Japan Pro Wrestling… maybe I’ll go back to Ring of Honor… [Punk waves to the camera again] hey, Colt Cabana, how you doing? The reason I’m leaving is you people because after I’m gone you’re still going to pour money into this company — I’m just a spoke on the wheel — the wheel’s gonna keep turning. And I understand that… that Vince McMahon’s gonna make money despite himself… he’s a millionaire who should be a billionaire… you know why he’s not a billionaire? It’s because he surrounds himself with glad-handing nonsensical [censored] yes-men like John Lauranitis, who’s gonna tell him everything he wants to hear… and I’d like to think that maybe this company will be better after Vince McMahon is dead, but the fact is it’s gonna get taken over by his idiotic daughter and his doofus son-in-law and the rest of his stupid family.
You have read the whole promo by now I am sure and I just wanted to say, Ladies and Gentlemen, that is how to deliver a promo. One of the best promos I have ever heard, ever. I know this was all a worked shoot style promo but why WWE does not do this more often is way beyond my comprehension. It was effective when Joey Styles did it a few years back and this time it should pay off big time with a huge increase in viewers for Monday Night Raw this week and for weeks to come. I posted this last part of the promo only because to me it speaks the most as to what we as fans have been saying for awhile now. I think all of us could have written this promo because it touched upon so many things I have written about and we have discussed for some time now.

Vince has left so much money on the table with his push to kiddie PG-TV. Edgy content that still fits within the parameters of the advertisers is exactly how the WWE product should be presented each week. To hell with worrying about selling dolls and T-shirts, the ratings and PPV buyrates need to be the first concern for the company and the other merchandise sales will follow suit. Both will increase exponentially if the product resonates with the smarter audience that has turned away from the WWE product years ago. Vince would be a billionaire again if Vince would stop listening to the “yes-men” that cloud his vision. How Johnny Ace remains in his spot is beyond me and that change alone could make millions back to the company.

Vince is wasting top talent and watching them leave, men like Brock and Batista who were sick of one aspect of the company or another. WWE has an antiquated vision of what wrestling should be and wrestler’s start to get disillusioned with it. Chavo left because he was tired of seeing rookies get a half ass push, fail and get fired when these rookies are too green to get a push in the first place. Yes new stars are needed and are a must but if the wrestler cannot wrestle then they cannot entertain the masses and thus will fail when pushed because these rookies have no training to make things happen. Yes the rookie needs to grab the bull by the horns but if said rookie is too green then they do not know to fully do that. Push. WWE needs to better filter out who is ready and who is not and push appropriately and push whole-heartedly to the top.

I do have some faith in HHH going forward but I never had nor will I ever have any faith that Stephanie knows anything about the creative end of the wrestling business. She may have a use but the creative end surely is not it. Wrestling will always appeal to children just by the very nature of what it is so why do we have to dumb the product down when the kids will still be there regardless? WWE does not need to swear or show blood but the realism of what Punk said and the way Punk delivered that promo should be the barometer as to how all future promos are done. Finally a buzz has been created in WWE, something that has not happened in a very long time for the company. This is what gets the bandwagon hoppers to jump back on. Much like the Rock’s return just did for the company.

Now if the WWE gives the proper payoff to the Punk angle then the future may become a lot more profitable for the company. I do not like to fantasy book but one idea that could be done is as follows. Let Punk win the title at MITB and let Punk leave the company as champion. This way WWE can rid themselves of two championship belts without having to unify them. Go back to one world champion. If and when Punk returns to the company, Punk can have the title belt and lay claim to still being champion even though his belt is now unrecognized. Just a thought on how WWE can change the landscape of the company and keep some intrigue going after Punk’s exit from the company. There are plenty of ideas I am sure but that was just one to throw out there.

Heyman always professed realism in wrestling and that was his vision going forward if Paul ever took creative control of a company again. When a wrestler delivers a realistic promo with conviction the audience will respond the way it was intended. Mainstream media is picking this angle up as if it were completely legitimate, why? Because it felt that way, because it was delivered that way. Punk is the top wrestler in the company and I have been signing his praises in my columns for many years now. Punk and Edge are the two best and to watch both leave is devastating to the company when top stars are impossible to come by. I just hope everyone in the back watched and took notes because everyone will now be judged by Punk’s promo.

Bottom Line:

This is why we watch wrestling. Moments like Monday night, which will be talked about for months later, is why we love this business. I know it cannot be replicated each week but the intensity and purity of this promo should be at the very least attempted each week. I will say this; John Cena and Randy Orton do not have a chance at delivering that type of promo. I hope others can find that voice and become the next in line. CM Punk claimed he was the best wrestler in the business, on Monday night he proved it…period. You have just read another chapter of the Forzese Files and as always feedback is greatly appreciated.

Jim Forzese

Category: Wrestling.

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